Scope: Wilderness Camp for Teens, Identity, Branding (Logo), Pacific Northwest
Mission: Identity design for a new business offering outdoor, backpacking excursions for teens.
Key Insight: This client had literally grown up in the wilderness camp for kids in Maine that his family operated. An elementary school teacher, comedy improv director and performer, he moved to the opposite coast and saw an opening for an east coast tradition (sending your kid to summer camp) that was virtually non-existent on the Pacific coast. This mark needed to be fun and kind of loony to match the boisterous personality of its creator.