Client: Sumner School District

Scope:  Identity and branding for mid-sized school district, Washington State.

Mission:  Create a logo design that recycled elements of the old logo; mountain, education, community buildings, into a fresh new mark to compliment the concurrent development of their new website.

Key Insight:  The physical location of this school district created the optical illusion that Mt. Rainier was in their "backyard."

Categories: Marks