Client: SearchWrite

Scope:  Content Marketing Consulting Firm, Global, Branding (Logo)

Mission:  Update yet retain recognition of original logo of this existing business.

Key Insight:  This mark was long overdue for an update. The core of it’s message (the arrow on the bull’s eye) was still relevant, but the robotic typography was dragging down the identity of this cutting-edge content marketing consultant. A little typographic house-cleaning, and simplification of the mark, modernizes the overall identity and shoots this logo out on the frontlines of the marketing for online battle.

Categories: Marks