Scope: Campaign for National Port Facility, National Airport, Regional Marinas, Industrial and Business Park
Mission: Redesign of monthly newsletter announcing Port activities and developments.
Key Insight: Relationship marketing demands frequency of communication. The Port of Bremerton required a flexible and consistent communication tool to reach segments of the community that weren’t drawn to use the Port’s website. The PortNews was the result. This vehicle featured an accessible tone to the writing, timely business developments and community activities, and the application of a colorful new graphic standard.