Scope: Campaign for National Port Facility, National Airport, Regional Marinas, Industrial and Business Park
Mission: Design annual report highlighting how the Port engages community and supports local business by calling attention to achievements of the past year.
Key Insight: A state of the union report for the Port of Bremerton and a catalyst for engaging its citizenry, this piece reinforced the core message of how the Port works hard to bring new business and employment opportunities to the Bremerton area. This print piece mailed to the broader community, gave these constituencies an opportunity to truly understand and appreciate how the Ports activities directly contributed tangible economic benefits to the people living within the Port's sphere of influence. It was important that content, tone and tenor of the piece be accessible with colorful and informative iconography that reinforced the new brand.