Scope: H.R. Campaign for Financial Institution and Postcard Mailer
Mission: Create a direct mail postcard for a regional bank that highlights the healthy actions their employees can choose to make the most of their benefits package.
Key Insight: Nationally recognized as a customer service oriented financial institution, Huntington Bank’s philosophy for attracting and retaining employees mirrors its retail approach of strengthening ties within its communities. Branding their HR campaign made me think beyond a formal or typical banking solutions to reflect a visual style and design approach that is warm, friendly, honest—like a reliable friend who you love to talk to.