Client: Edge Foundation

Scope:  National Awareness of a Global Health Non-Profit, Bridging Mental Health and Education, Website.

Mission:  Create the Brand Identity—Name, Logo, Tagline, Design Standards—and apply to the premier Website, Trade Show Booth and Collateral to bridge the gap between ADHA Teens, their mentor Coaches, and a college education.

Key Insight:  In designing this site, consideration of the special needs and habits of people with ADHD suggested a strong central storyline as well as simplicity and directness in navigation. Not bad advice for any Website these days where users so often encounter distractive animation, pattern and content. Research into how people with ADHD used information design was scarce, so the processes that were used in education and coaching helped guide the layout choices.

Categories: Non-Profit, Websites