Client: Darwins Pet Products

Scope:  Food Packaging, Online/National Pet Food Market

Mission:  Design memorable product packaging for pet foods and other new products for dogs and cats.

Key Insight:  The trend towards ancestral pet food recipes further evolved at Brofsky Design into product packaging for Darwin's Pet Products in a style that engenders a modern brand of storytelling. Central to the product facing is a fable-like, hand-carved illustration of a storybook beagle floating in a little boat as rendered by the multi-talented Hungarian artist Istvan Orosz. The design for the product, aptly named “Natural Selections,” has other historical signifcance to Charles Darwin since Darwin’s research vessel to the Galapagos Islands was called the HMS Beagle.

Categories: Food, Packaging

    • DarwinsLabel-A_lrg
    • Darwins-New-labelA_lrg
    • Darwins-New-labelB_lrg
    • Darwins-label-palette_lrg