Scope: Community Awareness Campaign, School District, Capital Projects Signage
Mission: Realize the potential of typical 8' white and blue construction announcement signs for various ongoing school district projects as outreach and marketing opportunities.
Key Insight: This environmental signage series is just the beginning of an ongoing awareness campaign speaking to the need for this diverse school district to connect and inform its community about where their tax dollars are being used. The graphic icons appear in supporting collateral, and are quick reminders of money used for technology, repairs and new or renovated building projects. Brightly colored, the bold green is a district graphic standard and designed for visual impact for both walk-up and drive-by messaging.