Scope: Community Relations Campaign for Public Education, and School District Capabilities Brochure
Mission: Create an informational brochure that a school district can use to highlight the breadth and depth of curriculum and services with competing private and charter school offerings in a growing, suburban island community.
Key Insight: After entrusting this nationally ranked school district with the K-12 education of my only daughter, I began working with the district as both a volunteer parent and contracted consultant. In truth, the district’s offerings and depth, overactive community support and programming that competes with the best private schools in the state, is easy to love and easy to design for. This piece is just a small component of a branding campaign that started in 2003 and is ongoing.