Client: Activision Blizzard

Scope:  Company Inter-Merger HR Campaign combining Corporate Identity, Branding and Unification

Mission:  Design internal employee benefits brochure introducing the aggregated benefits of two leading international game distributors in a company merger.

Key Insight:  The inspiration for this piece was the creative convergence of two cultures and corporate styles engendered by the merger of Activision and Blizzard, both world-class, online game developers, with uniquely contrasting company images and imagery. Employing the artistry of outrageous game characters from the two companies' game best-sellers, Brofsky Design infused stand out illustration with copy that employed humor and irony to inform employees of the changes to their benefits packages and help them through the merger in a fun and memorable fashion.

Categories: Human Resources, Print